In real estate, what’s visible is the final structure.
What truly determines success, however, is what happens behind the scenes.
Al Rasikhoon Real Estate has been steadily expanding its footprint across real estate development and related manufacturing activities. As projects grew in size and complexity, the company reached a turning point where operational excellence became as critical as construction quality.
Growth That Demanded Better Systems
Al Rasikhoon’s operations span multiple moving parts:
- Manufacturing elements supporting construction projects
- Sales pipelines tied to long-term delivery commitments
- Inventory spread across warehouses and project sites
- Continuous purchasing activities to support execution
This level of activity required coordination, accuracy, and timing, and legacy tools were no longer enough to support that scale.
Where the Gaps Started to Appear
With growth came challenges that weren’t immediately visible, but deeply impactful:
Manufacturing & Execution Oversight
Tracking production progress and material usage lacked consistency, making it difficult to measure efficiency or anticipate delays.
Inventory Transparency
Stock availability across locations wasn’t always clear, leading to reactive decisions and planning inefficiencies.
Sales Alignment
Sales activities operated separately from execution, limiting visibility into how commitments translated into actual delivery.
Purchasing Control
Procurement processes needed better structure — from approvals to supplier tracking and cost control.
Leadership wasn’t looking for quick fixes.
They were looking for control, clarity, and scalability.
Our Success Story With Babel Plastic!
A Strategic Move Toward ERP Enablement
Al Rasikhoon partnered with Trend SI to implement Odoo ERP : not as a software installation, but as an operational transformation initiative.
The focus was clear:
- Unify departments under one system
- Create visibility across the entire operational cycle
- Replace manual dependency with structured workflows
How Odoo Was Applied Across Operations
Rather than a one-size-fits-all setup, Odoo was configured to reflect how Al Rasikhoon actually works:
- Manufacturing activities were connected to project execution and material planning
- Inventory became centralized with real-time tracking across locations
- Sales pipelines were aligned with delivery and invoicing
- Purchasing workflows were standardized with approval and supplier visibility
Trend SI’s role was to bridge business reality with system design, ensuring adoption, not just implementation.
What 10 Years In The Industry Has Taught Us!
What Changed After Implementation
The impact was visible across the organization:
-Connected Operations
Teams moved from working in silos to operating within a shared data environment.
-Improved Forecasting & Planning
Decisions became proactive instead of reactive.
-Operational Discipline
Processes became repeatable, measurable, and scalable.
-Stronger Management Insight
Leadership gained confidence in reports that reflect reality — not assumptions.
Get Your Free Demo Now!
The Bigger Lesson
With the right ERP foundation and the right implementation partner, complexity becomes manageable, and growth becomes sustainable.
In industries driven by execution, control is power.
For Al Rasikhoon Real Estate, Odoo - implemented by Trend SI - became the operational backbone supporting smarter growth and long-term resilience.